Retail Environment Design
Market analysis // Strategy definition // Concept development // Operative // Retail Architecture

Paint it RED

Your store is your money-making machine, and that is how our Retail Environment Development toolkit sees it.

Retail Environment Development, or RED for short, is a unique concept that focuses on maximizing the customer experience.

‘Full RED’ means total delivery – a structured, step-by-step process that can be used by any retail concept, from an airport store to a corner coffee house.


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RED consists of five modules:


Customers not opting for ‘full RED’ can choose only the modules they need. This is still an effective option because the RED approach has a positive effect on return on investment at every level of the value chain.