Store Interior
Boxpark in Shoreditch, London
BOXPARK™ opens in London
In an age when fashion and technology both move at a fast and furious pace, it is no surprise that temporary and pop-up stores are very popular.
In the east end of London, for example, BOXPARK™ has opened with shipping containers to house shop units. Meanwhile, at Mondello in Italy, a temporary store was built for Nike 6.0, the new brand of clothing, beachwear and sneakers created by Nike for surf and action sports fans.
BOXPARK™, heralded as “the world’s first pop-up mall”, is located at a former railway yard in Shoreditch, close to the site of the 2012 London Olympics. The site has been bought for permanent development by Hammerson and will eventually have 2,000 homes on it, but for the next five years it will house some of the most innovative up-and-coming retailers in the UK.
It is the brainchild of Roger Wade, creator of the fashion brand Boxfresh, and brands include: 55DSL, Nike, Puma, Lacoste L!ve, Dockers, Luke, ONETrueSaxon, New Era, Vans, Oakley, The North Face and Etnies.
It features first UK stores for the following fashion brands: Abuze / Boxfresh / Luke / OnePiece / Smiley / Urbanears
It also has new concept stores from: Amnesty / Art Against Knives / David Mayer Naman / Marimekko / Nike / Oakley / ONETrueSaxon
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In the east end of London, for example, BOXPARK™ has opened with shipping containers to house shop units. Meanwhile, at Mondello in Italy, a temporary store was built for Nike 6.0, the new brand of clothing, beachwear and sneakers created by Nike for surf and action sports fans.
BOXPARK™, heralded as “the world’s first pop-up mall”, is located at a former railway yard in Shoreditch, close to the site of the 2012 London Olympics. The site has been bought for permanent development by Hammerson and will eventually have 2,000 homes on it, but for the next five years it will house some of the most innovative up-and-coming retailers in the UK.
It is the brainchild of Roger Wade, creator of the fashion brand Boxfresh, and brands include: 55DSL, Nike, Puma, Lacoste L!ve, Dockers, Luke, ONETrueSaxon, New Era, Vans, Oakley, The North Face and Etnies.
It features first UK stores for the following fashion brands: Abuze / Boxfresh / Luke / OnePiece / Smiley / Urbanears
It also has new concept stores from: Amnesty / Art Against Knives / David Mayer Naman / Marimekko / Nike / Oakley / ONETrueSaxon
.
Meanwhile, in a contrasting part of Europe, in a charming liberty-style villa by the sea at Mondello, one of the most beautiful tourist resorts in Italy and a destination for surfers in search of the perfect wave, the temporary store Nike 6.0 opened between June and July 2011 before being dismantled in August.
New Store Europe dealt with the whole construction (materials research, finishing and assembly) with the collaboration of the Over the Rainbow agency based in Lissone, which specializes in set designs and special events. Developed on an approximately 100 square meter area, the store had a structure composed of multi-layer panels with a hidden hooking system for hangers and shelves, then covered by rough wooden planks, patiently assembled one by one and overlapping each other. A cash desk, lamps and several video walls completed the set-up.
Milo Gullotta of Nike 6.0 said: “Together with New Store Europe, whom we openly wish to thank for their rewarding co-operation, Nike has achieved a temporary retail project and the achievement is proven by the fact that the celebrated magazine Retail Week, among the greatest experts of the sector, has selected Nike in its list of awards finalists.”
Returning to BOXPARK™, Roger says: ““I was always fascinated by shipping containers – the idea of BOXPARK™ was a fusion of many personal ideas over time. I wanted to create something on a grand scale by using shipping containers and offer retailers short leases, versatility and cost-effective retailing that made sense – the antithesis of the out of town shopping mall. And at the same time a place where the kids could just hang out and have fun…”.
New Store Europe dealt with the whole construction (materials research, finishing and assembly) with the collaboration of the Over the Rainbow agency based in Lissone, which specializes in set designs and special events. Developed on an approximately 100 square meter area, the store had a structure composed of multi-layer panels with a hidden hooking system for hangers and shelves, then covered by rough wooden planks, patiently assembled one by one and overlapping each other. A cash desk, lamps and several video walls completed the set-up.
Milo Gullotta of Nike 6.0 said: “Together with New Store Europe, whom we openly wish to thank for their rewarding co-operation, Nike has achieved a temporary retail project and the achievement is proven by the fact that the celebrated magazine Retail Week, among the greatest experts of the sector, has selected Nike in its list of awards finalists.”
Returning to BOXPARK™, Roger says: ““I was always fascinated by shipping containers – the idea of BOXPARK™ was a fusion of many personal ideas over time. I wanted to create something on a grand scale by using shipping containers and offer retailers short leases, versatility and cost-effective retailing that made sense – the antithesis of the out of town shopping mall. And at the same time a place where the kids could just hang out and have fun…”.
