Chain of the Year 2011
Nille got the award: Chain of the Year 2011.
On 27 October Nille was awarded ‘Chain of the Year 2011’ by the Nordic Council of Shopping Centres at the annual Shopping Centre Conference in Stavanger, Norway. The retailer was up against Dressman and Master Green for the award.
The judges noted that over the past twelve months Nille had given shopping centre customers the best shopping experience.
The candidates were assessed in the areas of sales development, service and participation in the centres’ activities, service, interactive marketing, training, store design, innovation, marketing, concept and focus on the environment.
