Store interior & Equipment supply 
Customer: Intersport // Country: Denmark // Number of stores: 2 new stores, 2 renovated, so far
Product Development
Intersport International Corporation has developed a concept which has been rolled out by New Store Europe to the Danish market.
The new stores are in Herning Centret and Aalborg Friis Centret and the renovated stores are in Aalborg Storcenter and Kolding Storcenter.
All the stores were completed by New Store Europe in eight weeks, with two weeks allowed for fitting. The stores are arranged so that all equipment relating to a particular sport is in the same area.
The new stores are in Herning Centret and Aalborg Friis Centret and the renovated stores are in Aalborg Storcenter and Kolding Storcenter.
All the stores were completed by New Store Europe in eight weeks, with two weeks allowed for fitting. The stores are arranged so that all equipment relating to a particular sport is in the same area.
The challenge in this product development project has been to keep costs down while remaining true to the exciting concept.
The clients are very satisfied that we have succeeded with the look of their stores, saying that the new design has helped to enhance their merchandise.
The clients are very satisfied that we have succeeded with the look of their stores, saying that the new design has helped to enhance their merchandise.
