New Store Europe was tasked with designing and developing new furniture that would deliver enough ‘wow’ factor to significantly enhance the products and ranges on display. With the skincare area divided into three distinct categories - Good, Better and Best - we had to deliver separate equipment to rejuvenate each range.
Consultation desks were produced as well as furniture for existing gondolas offering clear product differentiation and freestanding equipment for the Best range.
A premium kit of parts supports each brand, designed to provide clear product information and highlight ‘hero’ products. Eco-friendly LED lighting was used and the consultation desks feature an on-screen display.
Following a successful 35 flagship store roll out the feedback has been extremely positive, and it also won Gold and Silver POPAI awards.
