Following the success of Soap & Glory's toiletries range a new line of cosmetics has been launched in 400 Boots stores across the UK.
New Store Europe was chosen to work with Boots and the brand team at Soap and Glory to bring its exclusive cosmetics range to 400 Boots stores.

Building on the success of the toiletries range,  Soap and Glory cosmetics expresses their signature graphics and colour pallette through a complex combination of screen printed acrylic, colour matched formings and injection moulded elements. Printed substrates for the headers and info panels were color-matched to ensure the finish is consistent with the branding. Products are nearly all push-fed, which is a challenge when all are merchandised in boxes.
The divider system was designed to align the packaging whilst easing the movement of the intensive display. The overall design has had a big impact on the self selection department, and the product and display work coherently to strengthen the brand positioning.

Beauty editors have been blogging about the premium quality of the products, and the design allows for testing of almost all products to allow customers to try before they buy. Early reports say customers are loving this extension of the Soap and Glory brand, and stores are delighted with the new addition to their cosmetics range.

See more photos here.