Store interior & Equipment supply 
Customer: Dressmann // Countries: Norway, Sweden, Finland, Denmark, Latvia, Iceland and Germany
// Number of stores: 373
// Number of stores: 373
Consolidation, Logistics & Installation
Dressmann has rocked the world of retail – literally. The Norwegian chain of men-only clothes store has, with New Store Europe’s help, rolled out 373 stores across Scandinavia with a Rolling Stones theme.
The connection with the iconic British band is so strong that Dressmann has even bought exclusive rights to six Rolling Stones songs, which it can use in its stores.
New Store Europe handled consolidation, logistics and installation for this massive project in just 15 days.
Here are some facts and figures on the roll out:
The connection with the iconic British band is so strong that Dressmann has even bought exclusive rights to six Rolling Stones songs, which it can use in its stores.
New Store Europe handled consolidation, logistics and installation for this massive project in just 15 days.
Here are some facts and figures on the roll out:
- Stage: 15,000 parts
- Lighting: 8,500 parts
- Floor, 80m2 on average per store, with a total of 30,000 m2
- Freight travelled: total 155,000 km
New Store Europe Project Manager Lars Ommundsen said: “The way we achieved this was for everyone to focus on their individual tasks and to think of ways to continuously improve the way we do things.”
Dressmann recently won the retail chain of the year award at the Vinnarna Retail Awards.
Dressmann recently won the retail chain of the year award at the Vinnarna Retail Awards.
