Product Development 
Customer: Casa Couture // Country: United Kingdom and Northern Ireland // Number of stores: 20
Value engineering & prototyping
New Store Europe was invited to Copenhagen with House of Fraser to gain inspiration for a new concept to display home wares for a new house brand called Casa Couture. The project involved conceptual design, surveys, manufacturing, installation, logistics and overall project management. There were 20 store fittings, each taking one day. All were completed within four weeks.
The fitting consisted of five key elements: wallpapering, an illuminated feature wall, floating wenge shelves, three-tiered tables and a ladder frame for displaying bedding. All elements were designed to be either free standing or hung from existing slotted uprights within the wall.
The fitting consisted of five key elements: wallpapering, an illuminated feature wall, floating wenge shelves, three-tiered tables and a ladder frame for displaying bedding. All elements were designed to be either free standing or hung from existing slotted uprights within the wall.
Alex Carey, Head of Category Development – Home, at House of Fraser, said: "New Store Europe delivered a slick install of our new lifestyle brand Casa Couture. The finishes and style of the shopfit completely enhance the clean, sophisticated look of the products.”
